How To Choose Your Perfect Website Designer in Aberdeen
There are loads of web design companies in Aberdeen and throughout the North East of Scotland that will provide great design work. So if you require a website exactly how do you choose one in Aberdeen that offers internet site design that is perfect for you?
It isn’t easy.
If you are not a web guru yourself, it gets more challenging. Exactly how are you suppose to know what a good internet site designer looks like? What they do? Or just how much they should cost?
Don’t panic, help is at hand!
This easy guide should assist you in picking the most appropriate designer for you, ensuring you get the site you desire for a reasonable price.
Why Do You Need a website?
You need your website for a reason so you have to be clear about what the reason is.
Perhaps you wish to get enquiries from email or telephone? Possibly you have stuff that you sell online? Maybe you have a company in Aberdeen and you want people to come in to see you in person.
You need to ensure that you have your reason clearly defined so that your designer understands what your expectations are.
It is very important to have a concept of what you are trying to achieve with your website. After all, you wouldn’t hire a salesman and not brief him on what he is offering, and who he is offering it to. An internet site is no different.
Your website is an online salesperson that will help you generate income as long as it is setup to target the right individuals with the right message.
Try and be as specific as possible when setting your objectives. Goals such as offering more stuff or marketing exactly what we do are not great. Say exactly what you want it to accomplish.
- We want to increase visitors to the site by 40% so we can create ten more leads per month.
- We wish to update the website appearances so it is more relevant to our consumers so that we can raise our rates by 20 %.
- We wish to write 4 industry-related articles per month so we are seen to be experts in our market so that we can form two new partnerships per month.
Once your web designer knows exactly what you are trying to accomplish then they can make a website to fulfill your objectives.
Exactly how would you know if your website is assisting your company if you don’t understand what its objectives are?
Look At Your Rivals Websites
Spend a few hours looking at your competitors sites and see which you prefer. Make a list of the good ones but remember one crucial thing when browsing…
Does the website have the same purpose and objectives as yours?
It is tempting to be lured by fancy functions, or nice graphics. Nevertheless, if the site does not make you wish to discover more about the company then it may not be right for you. After all a website is a business tool designed to meet your goals it isn’t a fancy online sales brochure designed to look nice.
Many internet designers in Aberdeen put their company information at the bottom of the page so you can see who made each site. Use this information to create a list of design firms in Aberdeen whose work you like.
Talk with your suppliers and contacts and get some suggestions of good design firms in Aberdeen. Attempt and get as much details as possible about exactly how effective their web site is. Above all, Make certain you ask one essential question.
- Does your website produce customers, orders or money?
They should know however you would be amazed how many website owners don’t.
If they don’t know, or are unsure, then their designer is most likely inappropriate as the site hasn’t been constructed to satisfy any objectives.
You don’t require exact figures (they won’t provide them anyway) but you need to verify what the web designer told you about how well the site is working.
Take a look at Design Portfolios
As soon as you have a list of design firms approach them and ask to see examples of their work. This may be better done in person so they can supply more details on each of the tasks.
There are some important things you should ask any designer
- Ask exactly how successful each site is?
- What is the purpose of each website?
- Exactly what were the objectives of the client and exactly how they fulfilled them?
- The number of visitors the sites gets?
- How many visitors become customers?
- How much income, clients or business does it produce?
If the design firm has done a great job they will be able to address these questions. If not then this is a warning that they might not be the best option.
Discover How They Will Approach Your Project
Every professional web designer in Aberdeen will have a system. Get them to describe how their internet design system works.
- Ask how they approach the construction of your site.
- Exactly how will they set about determining your needs?
- Will you be spoken with throughout job?
- Exactly how often?
- Exactly what takes place if you don’t like the design?
Make sure that they understand what they are doing and have a well thought out procedure. Most of all, make sure it suits you.
Just one thing matters when determining exactly how much you need to spend on your site.
Your site need to earn more than it costs.
If you want to know more about how much a website should cost to build then you should read my article on the subject. It provides some great advice on figuring out how much your new website should cost.
One of the biggest errors a business can make is to commission a designer based totally on their costs. This strategy will most likely cost you more money. Why?
- Well if you spend £1000 on an website but it earns £0 then you have just squandered £1000.
- If it costs £2000 but earns £3000 in new business then it has made £1000.
Which would you rather do?
Your website must always make you money, instead of costing it. When computing exactly how much to spend use the goals you established earlier to figure out exactly how much you could make over 2 years.
The income figure will give you an idea of the earnings you can anticipate. You then need to choose the budget you desire.
- Website Budget = Revenue over 2 years less Profit
So if you expect £10,000 of business over 2 years and want 50% profit then the budget should be around £5000.
Offering your internet designer a budget is a terrific idea. They can then build the very best website possible for your budget.
If you feel your current website is a liability then you could have it evaluated and improved by an expert designer. They ought to have the ability to mention any issues and give suggestions on the best ways to improve it so it earns money, not costs it.
This could be a more cost efficient method of improving your website if your on a budget.
Picking a web designer from Aberdeen can be puzzling. If you have a clear idea of exactly what you are attempting to achieve, and the goals you are attempting to satisfy then you will have a far higher possibility of getting a good web site regardless of who creates it.